REDEFINING
KABADDI
REDEFINING
KABADDI
REDEFINING
KABADDI
REDEFINING
KABADDI
From village roots to urban passion
From village roots to urban passion
From village roots to urban passion
From village roots to urban passion
an immersive music experience
Kabaddi, a sport that once echoed across rural playgrounds, is ready for a transformative journey.
Born from the heart of Indian villages, this dynamic game is breaking free from traditional perceptions and stepping into the global spotlight.
Kabaddi, a sport that once echoed across rural playgrounds, is ready for a transformative journey.
Born from the heart of Indian villages, this dynamic game is breaking free from traditional perceptions and stepping into the global spotlight.
Kabaddi, a sport that once echoed across rural playgrounds, is ready for a transformative journey.
Born from the heart of Indian villages, this dynamic game is breaking free from traditional perceptions and stepping into the global spotlight.
Kabaddi, a sport that once echoed across rural playgrounds, is ready for a transformative journey.
Born from the heart of Indian villages, this dynamic game is breaking free from traditional perceptions and stepping into the global spotlight.
strategy and system
classroom project
2024
strategy and system
classroom project
2024
strategy and system
classroom project
2024
strategy and system
classroom project
2024
an immersive music experience
an immersive music experience
VISION
VISION
VISION
VISION
The objective of this design project is simple yet powerful:
to reshape the narrative of Kabaddi (players in general) and introduce it to a new generation of sports enthusiasts.
Through extensive research and passionate exploration, I’ve uncovered a sport brimming with potential, waiting to capture the imagination of urban youth.
The objective of this design project is simple yet powerful:
to reshape the narrative of Kabaddi (players in general) and introduce it to a new generation of sports enthusiasts.
Through extensive research and passionate exploration, I’ve uncovered a sport brimming with potential, waiting to capture the imagination of urban youth.
The objective of this design project is simple yet powerful:
to reshape the narrative of Kabaddi (players in general) and introduce it to a new generation of sports enthusiasts.
Through extensive research and passionate exploration, I’ve uncovered a sport brimming with potential, waiting to capture the imagination of urban youth.
The objective of this design project is simple yet powerful:
to reshape the narrative of Kabaddi (players in general) and introduce it to a new generation of sports enthusiasts.
Through extensive research and passionate exploration, I’ve uncovered a sport brimming with potential, waiting to capture the imagination of urban youth.
an immersive music experience
WHY THIS MATTERS?
WHY THIS MATTERS?
WHY THIS MATTERS?
WHY THIS MATTERS?
Beyond Stereotypes: Kabaddi is more than a rural pastime. It's a high-intensity, strategic sport that demands incredible athleticism, skill, and mental fortitude.
Urban Reimagination: By challenging existing perceptions, we're positioning Kabaddi as a competitive, modern sport that rivals the excitement of IPL and ISL.
Cultural Renaissance: This is about celebrating an inherently Indian sport and elevating it to a global platform.
Beyond Stereotypes: Kabaddi is more than a rural pastime. It's a high-intensity, strategic sport that demands incredible athleticism, skill, and mental fortitude.
Urban Reimagination: By challenging existing perceptions, we're positioning Kabaddi as a competitive, modern sport that rivals the excitement of IPL and ISL.
Cultural Renaissance: This is about celebrating an inherently Indian sport and elevating it to a global platform.
Beyond Stereotypes: Kabaddi is more than a rural pastime. It's a high-intensity, strategic sport that demands incredible athleticism, skill, and mental fortitude.
Urban Reimagination: By challenging existing perceptions, we're positioning Kabaddi as a competitive, modern sport that rivals the excitement of IPL and ISL.
Cultural Renaissance: This is about celebrating an inherently Indian sport and elevating it to a global platform.
Beyond Stereotypes: Kabaddi is more than a rural pastime. It's a high-intensity, strategic sport that demands incredible athleticism, skill, and mental fortitude.
Urban Reimagination: By challenging existing perceptions, we're positioning Kabaddi as a competitive, modern sport that rivals the excitement of IPL and ISL.
Cultural Renaissance: This is about celebrating an inherently Indian sport and elevating it to a global platform.
an immersive music experience
THE JOURNEY
THE JOURNEY
THE JOURNEY
THE JOURNEY
My first Pro Kabaddi League (PKL) experience was a revelation. What I had known as a simple school playground game transformed before my
eyes into a professional, electrifying sport that demanded respect and admiration.
My first Pro Kabaddi League (PKL) experience was a revelation. What I had known as a simple school playground game transformed before my
eyes into a professional, electrifying sport that demanded respect and admiration.
My first Pro Kabaddi League (PKL) experience was a revelation. What I had known as a simple school playground game transformed before my
eyes into a professional, electrifying sport that demanded respect and admiration.
My first Pro Kabaddi League (PKL) experience was a revelation. What I had known as a simple school playground game transformed before my
eyes into a professional, electrifying sport that demanded respect and admiration.
Conversations with peers revealed a common perception:
Kabaddi was still viewed through a narrow, rural lens. This insight became the catalyst for this project to bridge the gap between traditional roots and contemporary sports culture.
Conversations with peers revealed a common perception:
Kabaddi was still viewed through a narrow, rural lens. This insight became the catalyst for this project to bridge the gap between traditional roots and contemporary sports culture.
Conversations with peers revealed a common perception:
Kabaddi was still viewed through a narrow, rural lens. This insight became the catalyst for this project to bridge the gap between traditional roots and contemporary sports culture.
Conversations with peers revealed a common perception:
Kabaddi was still viewed through a narrow, rural lens. This insight became the catalyst for this project to bridge the gap between traditional roots and contemporary sports culture.
an immersive music experience
This project is not just an attempt to change a perception;
it's a part of an ongoing statement.
This project is not just an attempt to change a perception;
it's a part of an ongoing statement.
This project is not just an attempt to change a perception;
it's a part of an ongoing statement.
This project is not just an attempt to change a perception;
it's a part of an ongoing statement.
A movement that recognizes the potential of Kabaddi players, celebrates their skill, and introduces this incredible sport to a new generation of Indian sports lovers.
A movement that recognizes the potential of Kabaddi players, celebrates their skill, and introduces this incredible sport to a new generation of Indian sports lovers.
A movement that recognizes the potential of Kabaddi players, celebrates their skill, and introduces this incredible sport to a new generation of Indian sports lovers.
A movement that recognizes the potential of Kabaddi players, celebrates their skill, and introduces this incredible sport to a new generation of Indian sports lovers.
an immersive music experience
*The scope of this project is limited to the game strategy and system design; the visual outcome is not included
*The scope of this project is limited to the game strategy and system design; the visual outcome is not included
*The scope of this project is limited to the game strategy and system design; the visual outcome is not included
*The scope of this project is limited to the game strategy and system design; the visual outcome is not included
an immersive music experience
comments from interviews and surveys I conducted.
comments from interviews and surveys I conducted.
comments from interviews and surveys I conducted.
comments from interviews and surveys I conducted.
an immersive music experience
INITIAL PROBLEM STATEMENT
INITIAL PROBLEM STATEMENT
INITIAL PROBLEM STATEMENT
INITIAL PROBLEM STATEMENT
How might we reframe the perception of kabaddi among young urban audiences, and bridge the gap between the traditional roots of Kabaddi and contemporary sports culture?
How might we reframe the perception of kabaddi among young urban audiences, and bridge the gap between the traditional roots of Kabaddi and contemporary sports culture?
How might we reframe the perception of kabaddi among young urban audiences, and bridge the gap between the traditional roots of Kabaddi and contemporary sports culture?
How might we reframe the perception of kabaddi among young urban audiences, and bridge the gap between the traditional roots of Kabaddi and contemporary sports culture?
an immersive music experience
an immersive music experience
RESEARCH PROCESS
RESEARCH PROCESS
RESEARCH
PROCESS
RESEARCH PROCESS
The landscape of sports perception is fluid, subjective, and deeply rooted in cultural narratives.
Recognizing this complexity became the cornerstone of my investigative approach.
The landscape of sports perception is fluid, subjective, and deeply rooted in cultural narratives.
Recognizing this complexity became the cornerstone of my investigative approach.
The landscape of sports perception is fluid, subjective, and deeply rooted in cultural narratives.
Recognizing this complexity became the cornerstone of my investigative approach.
The landscape of sports perception is fluid, subjective, and deeply rooted in cultural narratives.
Recognizing this complexity became the cornerstone of my investigative approach.
an immersive music experience
My methodology was deliberate and organic. Instead of relying solely on quantitative data, I immersed myself in qualitative conversations with key stakeholders:
Sports Professionals: Players, coaches, and league organizers who live and breathe Kabaddi.
Urban Youth: Potential audience members with diverse backgrounds and sports interests.
Cultural Commentators: Individuals who could provide insights into sports perception and cultural shifts.
My methodology was deliberate and organic. Instead of relying solely on quantitative data, I immersed myself in qualitative conversations with key stakeholders:
Sports Professionals: Players, coaches, and league organizers who live and breathe Kabaddi.
Urban Youth: Potential audience members with diverse backgrounds and sports interests.
Cultural Commentators: Individuals who could provide insights into sports perception and cultural shifts.
My methodology was deliberate and organic. Instead of relying solely on quantitative data, I immersed myself in qualitative conversations with key stakeholders:
Sports Professionals: Players, coaches, and league organizers who live and breathe Kabaddi.
Urban Youth: Potential audience members with diverse backgrounds and sports interests.
Cultural Commentators: Individuals who could provide insights into sports perception and cultural shifts.
My methodology was deliberate and organic. Instead of relying solely on quantitative data, I immersed myself in qualitative conversations with key stakeholders:
Sports Professionals: Players, coaches, and league organizers who live and breathe Kabaddi.
Urban Youth: Potential audience members with diverse backgrounds and sports interests.
Cultural Commentators: Individuals who could provide insights into sports perception and cultural shifts.
an immersive music experience
Each conversation was more than an interview.
It was a nuanced exploration. I approached these discussions with an open mind, ready to challenge my own preconceptions and uncover the underlying narratives about Kabaddi.
Each conversation was more than an interview.
It was a nuanced exploration. I approached these discussions with an open mind, ready to challenge my own preconceptions and uncover the underlying narratives about Kabaddi.
Each conversation was more than an interview.
It was a nuanced exploration. I approached these discussions with an open mind, ready to challenge my own preconceptions and uncover the underlying narratives about Kabaddi.
Each conversation was more than an interview.
It was a nuanced exploration. I approached these discussions with an open mind, ready to challenge my own preconceptions and uncover the underlying narratives about Kabaddi.
an immersive music experience
PRIMARY RESEARCH
PRIMARY RESEARCH
PRIMARY RESEARCH
The primary research for this project used interviews and surveys to gather insights from professional players, amateurs, coaches, and sports journalists.
The research explored Kabaddi’s rural associations, its evolving urban appeal, challenges in professionalization, and audience perceptions across urban, suburban, and rural
demographics.
It also examined the role of media, institutions, and sponsorship in shaping the sport’s image and barriers to its acceptance as a modern, urban sport.
The primary research for this project used interviews and surveys to gather insights from professional players, amateurs, coaches, and sports journalists.
The research explored Kabaddi’s rural associations, its evolving urban appeal, challenges in professionalization, and audience perceptions across urban, suburban, and rural
demographics.
It also examined the role of media, institutions, and sponsorship in shaping the sport’s image and barriers to its acceptance as a modern, urban sport.
The primary research for this project used interviews and surveys to gather insights from professional players, amateurs, coaches, and sports journalists.
The research explored Kabaddi’s rural associations, its evolving urban appeal, challenges in professionalization, and audience perceptions across urban, suburban, and rural
demographics.
It also examined the role of media, institutions, and sponsorship in shaping the sport’s image and barriers to its acceptance as a modern, urban sport.
The primary research for this project used interviews and surveys to gather insights from professional players, amateurs, coaches, and sports journalists.
The research explored Kabaddi’s rural associations, its evolving urban appeal, challenges in professionalization, and audience perceptions across urban, suburban, and rural
demographics.
It also examined the role of media, institutions, and sponsorship in shaping the sport’s image and barriers to its acceptance as a modern, urban sport.
an immersive music experience
SECONDARY RESEARCH
SECONDARY RESEARCH
SECONDARY RESEARCH
The secondary research for this project involved a thorough exploration of Kabaddi’s history, evolution, and its current status in urban and international contexts.
This included analyzing the Pro Kabaddi League (PKL)’s growth, sponsorship patterns, viewership data, and its comparison with other leagues like IPL and ISL.
Historical insights were gathered on Kabaddi’s origins, rules, and its gradual transformation into a professional sport, alongside reviewing its global presence and the socio-economic backgrounds of players.
The research also examined media strategies, government initiatives, and sponsorship dynamics to identify gaps in Kabaddi’s urban representation and its potential for rebranding.
The secondary research for this project involved a thorough exploration of Kabaddi’s history, evolution, and its current status in urban and international contexts.
This included analyzing the Pro Kabaddi League (PKL)’s growth, sponsorship patterns, viewership data, and its comparison with other leagues like IPL and ISL.
Historical insights were gathered on Kabaddi’s origins, rules, and its gradual transformation into a professional sport, alongside reviewing its global presence and the socio-economic backgrounds of players.
The research also examined media strategies, government initiatives, and sponsorship dynamics to identify gaps in Kabaddi’s urban representation and its potential for rebranding.
The secondary research for this project involved a thorough exploration of Kabaddi’s history, evolution, and its current status in urban and international contexts.
This included analyzing the Pro Kabaddi League (PKL)’s growth, sponsorship patterns, viewership data, and its comparison with other leagues like IPL and ISL.
Historical insights were gathered on Kabaddi’s origins, rules, and its gradual transformation into a professional sport, alongside reviewing its global presence and the socio-economic backgrounds of players.
The research also examined media strategies, government initiatives, and sponsorship dynamics to identify gaps in Kabaddi’s urban representation and its potential for rebranding.
The secondary research for this project involved a thorough exploration of Kabaddi’s history, evolution, and its current status in urban and international contexts.
This included analyzing the Pro Kabaddi League (PKL)’s growth, sponsorship patterns, viewership data, and its comparison with other leagues like IPL and ISL.
Historical insights were gathered on Kabaddi’s origins, rules, and its gradual transformation into a professional sport, alongside reviewing its global presence and the socio-economic backgrounds of players.
The research also examined media strategies, government initiatives, and sponsorship dynamics to identify gaps in Kabaddi’s urban representation and its potential for rebranding.
an immersive music experience
an immersive music experience
Main insights collected from research
Main insights collected from research
Main insights collected from research
Urban youth perceive Kabaddi as distant
from their digital lifestyle, despite being
interested in its dynamic nature
Urban youth perceive Kabaddi as distant
from their digital lifestyle, despite being
interested in its dynamic nature
Urban youth perceive Kabaddi as distant
from their digital lifestyle, despite being
interested in its dynamic nature
Urban youth perceive Kabaddi as distant
from their digital lifestyle, despite being
interested in its dynamic nature
an immersive music experience
an immersive music experience
STRATEGY
STRATEGY
STRATEGY
STRATEGY
The strategy reimagines Kabaddi for urban youth (16-22) through a blend of traditional sport and modern engagement methods.
Centered around "Pro Kards", a hybrid trading card and fantasy league system, the approach combines digital content, urban demonstrations, and community activities.
The strategy bridges Kabaddi's traditional roots with contemporary sports culture through engaging touchpoints that encourage both virtual and physical participation.
The strategy reimagines Kabaddi for urban youth (16-22) through a blend of traditional sport and modern engagement methods.
Centered around "Pro Kards", a hybrid trading card and fantasy league system, the approach combines digital content, urban demonstrations, and community activities.
The strategy bridges Kabaddi's traditional roots with contemporary sports culture through engaging touchpoints that encourage both virtual and physical participation.
The strategy reimagines Kabaddi for urban youth (16-22) through a blend of traditional sport and modern engagement methods.
Centered around "Pro Kards", a hybrid trading card and fantasy league system, the approach combines digital content, urban demonstrations, and community activities.
The strategy bridges Kabaddi's traditional roots with contemporary sports culture through engaging touchpoints that encourage both virtual and physical participation.
The strategy reimagines Kabaddi for urban youth (16-22) through a blend of traditional sport and modern engagement methods.
Centered around "Pro Kards", a hybrid trading card and fantasy league system, the approach combines digital content, urban demonstrations, and community activities.
The strategy bridges Kabaddi's traditional roots with contemporary sports culture through engaging touchpoints that encourage both virtual and physical participation.
an immersive music experience
an immersive music experience
using AIDA model for basic strategy
using AIDA model for basic strategy
using AIDA model for basic strategy
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Headline Grabbers
Develop a provocative, problem-solving headline that instantly resonates with the target audience
Use eye-catching visuals or shocking statistics that highlight the core problem your project solves
Leverage unexpected comparisons or counterintuitive insights
Channels
Social Media Targeted Ads
Compelling Video Teasers
Thought-provoking infographics
Unique presentation or pitch deck design
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Headline Grabbers
Develop a provocative, problem-solving headline that instantly resonates with the target audience
Use eye-catching visuals or shocking statistics that highlight the core problem your project solves
Leverage unexpected comparisons or counterintuitive insights
Channels
Social Media Targeted Ads
Compelling Video Teasers
Thought-provoking infographics
Unique presentation or pitch deck design
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Headline Grabbers
Develop a provocative, problem-solving headline that instantly resonates with the target audience
Use eye-catching visuals or shocking statistics that highlight the core problem your project solves
Leverage unexpected comparisons or counterintuitive insights
Channels
Social Media Targeted Ads
Compelling Video Teasers
Thought-provoking infographics
Unique presentation or pitch deck design
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Headline Grabbers
Develop a provocative, problem-solving headline that instantly resonates with the target audience
Use eye-catching visuals or shocking statistics that highlight the core problem your project solves
Leverage unexpected comparisons or counterintuitive insights
Channels
Social Media Targeted Ads
Compelling Video Teasers
Thought-provoking infographics
Unique presentation or pitch deck design
Inspired from the AIDA model, developing a STPA model for Kabaddi's urban perception challenge
Inspired from the AIDA model, developing a STPA model for Kabaddi's urban perception challenge
Inspired from the AIDA model, developing a STPA model for Kabaddi's urban perception challenge
Shift (Understanding)
Goal: Deconstruct existing perceptions of Kabaddi
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Mapping current urban youth's sports landscape
Identifying psychological barriers
Analyzing cultural associations with the sport
Shift (Understanding)
Goal: Deconstruct existing perceptions of Kabaddi
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Mapping current urban youth's sports landscape
Identifying psychological barriers
Analyzing cultural associations with the sport
Shift (Understanding)
Goal: Deconstruct existing perceptions of Kabaddi
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Mapping current urban youth's sports landscape
Identifying psychological barriers
Analyzing cultural associations with the sport
Shift (Understanding)
Goal: Deconstruct existing perceptions of Kabaddi
Attention Stage
Goal: Capture Target Audience's Immediate Notice
Mapping current urban youth's sports landscape
Identifying psychological barriers
Analyzing cultural associations with the sport
an immersive music experience
an immersive music experience
STRATEGY TO SYSTEM
STRATEGY TO SYSTEM
STRATEGY TO SYSTEM
The transition from strategy to system integrates urban youth engagement into Kabaddi through the Pro Kards hybrid system, combining traditional trading cards with modern fantasy league mechanics.
The strategy’s phases includes attention through dynamic content, interest via player stats and behind-the-scenes access, desire through community building features like Fantasy Duels and 'Respekt Kards', and action through digital-physical interaction. They are seamlessly implemented.
This system bridges Kabaddi’s traditional roots with contemporary sports culture, creating an engaging platform for young urban audiences.
The transition from strategy to system integrates urban youth engagement into Kabaddi through the Pro Kards hybrid system, combining traditional trading cards with modern fantasy league mechanics.
The strategy’s phases includes attention through dynamic content, interest via player stats and behind-the-scenes access, desire through community building features like Fantasy Duels and 'Respekt Kards', and action through digital-physical interaction. They are seamlessly implemented.
This system bridges Kabaddi’s traditional roots with contemporary sports culture, creating an engaging platform for young urban audiences.
The transition from strategy to system integrates urban youth engagement into Kabaddi through the Pro Kards hybrid system, combining traditional trading cards with modern fantasy league mechanics.
The strategy’s phases includes attention through dynamic content, interest via player stats and behind-the-scenes access, desire through community building features like Fantasy Duels and 'Respekt Kards', and action through digital-physical interaction. They are seamlessly implemented.
This system bridges Kabaddi’s traditional roots with contemporary sports culture, creating an engaging platform for young urban audiences.
The transition from strategy to system integrates urban youth engagement into Kabaddi through the Pro Kards hybrid system, combining traditional trading cards with modern fantasy league mechanics.
The strategy’s phases includes attention through dynamic content, interest via player stats and behind-the-scenes access, desire through community building features like Fantasy Duels and 'Respekt Kards', and action through digital-physical interaction. They are seamlessly implemented.
This system bridges Kabaddi’s traditional roots with contemporary sports culture, creating an engaging platform for young urban audiences.
an immersive music experience
an immersive music experience
NEW PROBLEM STATEMENT
NEW PROBLEM STATEMENT
NEW PROBLEM STATEMENT
How might we elevate Kabaddi players to celebrity status through Targeted Marketing, Engaging Storytelling and Strategic Partnerships, thereby increasing their fanbase and making them more appealing to urban audiences.
How might we elevate Kabaddi players to celebrity status through Targeted Marketing, Engaging Storytelling and Strategic Partnerships, thereby increasing their fanbase and making them more appealing to urban audiences.
How might we elevate Kabaddi players to celebrity status through Targeted Marketing, Engaging Storytelling and Strategic Partnerships, thereby increasing their fanbase and making them more appealing to urban audiences.
How might we elevate Kabaddi players to celebrity status through Targeted Marketing, Engaging Storytelling and Strategic Partnerships, thereby increasing their fanbase and making them more appealing to urban audiences.
an immersive music experience
an immersive music experience
new AIDA model for the new problem statement and Pro Kards' System
new AIDA model for the new problem statement and Pro Kards' System
new AIDA model for the new problem statement and Pro Kards' System
new AIDA model for the new problem statement and Pro Kards' System
View in high quality ↗
View in high quality ↗
View in high quality ↗
The PKL Fantasy League Hybrid System revolutionizes fan engagement by combining digital fantasy sports with physical trading cards.
The PKL Fantasy League Hybrid System revolutionizes fan engagement by combining digital fantasy sports with physical trading cards.
The PKL Fantasy League Hybrid System revolutionizes fan engagement by combining digital fantasy sports with physical trading cards.
The PKL Fantasy League Hybrid System revolutionizes fan engagement by combining digital fantasy sports with physical trading cards.
In the PKL app's fantasy league, players start with 100 credits to build an 11-player team. (7 starters, 4 substitutes)
Points are awarded based on real match performances, with actions like successful raids earning positive points and failures resulting in deductions.
Players can compete in state, national, and custom leagues, while the Fantasy Duels feature enables daily head-to-head matches between users who've collected complete team rosters.
In the PKL app's fantasy league, players start with 100 credits to build an 11-player team. (7 starters, 4 substitutes)
Points are awarded based on real match performances, with actions like successful raids earning positive points and failures resulting in deductions.
Players can compete in state, national, and custom leagues, while the Fantasy Duels feature enables daily head-to-head matches between users who've collected complete team rosters.
In the PKL app's fantasy league, players start with 100 credits to build an 11-player team. (7 starters, 4 substitutes)
Points are awarded based on real match performances, with actions like successful raids earning positive points and failures resulting in deductions.
Players can compete in state, national, and custom leagues, while the Fantasy Duels feature enables daily head-to-head matches between users who've collected complete team rosters.
In the PKL app's fantasy league, players start with 100 credits to build an 11-player team. (7 starters, 4 substitutes)
Points are awarded based on real match performances, with actions like successful raids earning positive points and failures resulting in deductions.
Players can compete in state, national, and custom leagues, while the Fantasy Duels feature enables daily head-to-head matches between users who've collected complete team rosters.
These cards offer varying benefits when scanned into the digital system, from basic points for Standard cards to significant bonuses for Elite cards, creating a compelling bridge between physical collection and digital gameplay.
These cards offer varying benefits when scanned into the digital system, from basic points for Standard cards to significant bonuses for Elite cards, creating a compelling bridge between physical collection and digital gameplay.
These cards offer varying benefits when scanned into the digital system, from basic points for Standard cards to significant bonuses for Elite cards, creating a compelling bridge between physical collection and digital gameplay.
These cards offer varying benefits when scanned into the digital system, from basic points for Standard cards to significant bonuses for Elite cards, creating a compelling bridge between physical collection and digital gameplay.
Digital Pro Kards function as dynamic player IDs, similar to FIFA Ultimate Team cards, with ratings that update based on real-world performance. These cards are central to social media engagement, featuring match ratings and special achievements.
Digital Pro Kards function as dynamic player IDs, similar to FIFA Ultimate Team cards, with ratings that update based on real-world performance. These cards are central to social media engagement, featuring match ratings and special achievements.
Digital Pro Kards function as dynamic player IDs, similar to FIFA Ultimate Team cards, with ratings that update based on real-world performance. These cards are central to social media engagement, featuring match ratings and special achievements.
Digital Pro Kards function as dynamic player IDs, similar to FIFA Ultimate Team cards, with ratings that update based on real-world performance. These cards are central to social media engagement, featuring match ratings and special achievements.
The platform enriches the experience through unique content like Fan Kards, Pro Journey features highlighting players' personal stories, and Respekt Kards recognizing community involvement.
This creates a comprehensive ecosystem that celebrates both the sport and its athletes while keeping fans consistently engaged across multiple platforms.
The platform enriches the experience through unique content like Fan Kards, Pro Journey features highlighting players' personal stories, and Respekt Kards recognizing community involvement.
This creates a comprehensive ecosystem that celebrates both the sport and its athletes while keeping fans consistently engaged across multiple platforms.
The platform enriches the experience through unique content like Fan Kards, Pro Journey features highlighting players' personal stories, and Respekt Kards recognizing community involvement.
This creates a comprehensive ecosystem that celebrates both the sport and its athletes while keeping fans consistently engaged across multiple platforms.
The platform enriches the experience through unique content like Fan Kards, Pro Journey features highlighting players' personal stories, and Respekt Kards recognizing community involvement.
This creates a comprehensive ecosystem that celebrates both the sport and its athletes while keeping fans consistently engaged across multiple platforms.
User Flow Map of Pro Kards System
User Flow Map of Pro Kards System
User Flow Map of Pro Kards System
User Flow Map of Pro Kards System
Pro Kards Promotional Content Map
Pro Kards Promotional Content Map
Pro Kards Promotional Content Map
Pro Kards Promotional Content Map
an immersive music experience